Do you want to enhance the appeal of your email marketing? The accurate method to do it is to include videos. In reality, video is now a well-known marketing tool; currently, more than 86% of companies use this technique to promote their products or services.
Learning how to embed YouTube videos in email could be a game changer. If you want to embed a video within an email, you can use a thumbnail link, then directly connect the video to Gmail (for files less than 25 MB) or Google Drive for larger videos. In Outlook, add an image of a thumbnail to the video.
There are other options available for embedding the video, including using HTML5 or making it GIF. It’s just an outline of the process.
In the next sections, we’ll take a more detailed study of each method for embedding videos into emails. We’ll also guide you through the perfect ways to add videos to an email. So, keep reading.
Incorporating videos into emails is a good method to improve your communication with your customers and bring off different goals like:
Videos can attract people’s attention more than text, making them a powerful tool for sharing information. In fact, adding videos inside emails can increase the number of people who view them.
Adding YouTube videos to emails can help people understand and remember information better. Videos show things visually and explain them with sound, which can make complex ideas clearer.
They also keep people engaged and reinforce what you want them to remember. Just make sure the videos are short and to the point.
If you include videos in your emails, it makes the recipients feel more intimate. It’s like giving them the human element that makes your emails friendlier and more accessible. It could benefit building stronger relationships and trust with people you’re speaking to.
If you’re trying to promote your product, videos are the ideal way to show it off to your audience. You can showcase your product’s benefits, and features, and use them appealingly and convincingly.
Videos are a great way to tell stories, communicate experiences, and express emotions in a way that text alone cannot. This will make your emails more memorable and enticing.
Videos are appropriate for anyone, which is why they’re a great way to make connections. They benefit those who learn through watching videos. This means that the largest audience will see your message.
Videos are ideal for mobile devices since they can be easily watched and enjoyed. The most expensive devices usually have screen sizes below 1150 pixels. The screen sizes for the majority of standard mobile email readers are about 320 pixels.
So, if you keep the right size of your video, mobile users will enjoy an improved experience.
You can easily add a CTA section to your videos that encourages users to take action, such as visiting websites, making a purchase, or signing up for a subscription.
What Videos Should You Include In Your Emails?
There are a variety of options to choose from. For instance, you could add:
Whatever you decide, be aware that including videos in your emails for fun won’t do much good. You should ensure that your video provides value for your email and addresses the recipients’ requirements.
Integrating a YouTube video into your email can be a great way of interacting with your intended viewers, but it could be difficult due to its limitations for email programs. Here are some tips to raise the effectiveness of incorporating a YouTube video in your email
Use the Thumbnail Image with the Play Button Overlay. Instead of embedding the video directly in your email, you can utilize a quality thumbnail of the video overlayed on top over the player button. This method is well-known within email software and allows users to click the play button to watch the video.
If you’re looking to share actual videos with your list of email addresses, you must meet two conditions:
To send a video, you’ll need to include HTML code in the email and a platform that allows you to edit the HTML code.
The majority of email services like Gmail, Outlook, or Apple Mail – cannot do this. However, certain marketing platforms can.
If you’re part of an established company, then it is likely that you’re already with one of them. If not, begin by creating an account with one of them. A lot of them offer free plans.
The size and location of the video’s host play significant roles in determining whether it will be displayed within your email messages. The file size should be kept to less than 1 MB. Larger sizes could be slower to load, which could impact your users’ experience.
Also, hosting your video on YouTube or Vimeo won’t work; you’ll have to host it on servers you control. After the hosting has been cleared, then comes three steps:
To create videos, use “After Effects templates from Videvo.” They offer an array of premium and free templates for creating dynamic videos.
The templates are customizable with text and graphics and can produce professional outcomes in minutes. They also come with specific instructions on how to modify the templates and maximize the file size.
A thumbnail is a single image that is displayed before the video begins to play. A great thumbnail does two things:
You can create thumbnails by selecting photos from photo stock sites like Pexels. You can also create your own using Canva, Paint 3D (on Windows), or the Photos application (on Mac).
Use a video editor, such as Veed (it operates online and does not require installing the program), to add thumbnails to your video.
You can use the <video> tag of HTML5 to send your video in an email. You must also set up a fallback image for Gmail and other email clients that don’t support the tag.
Utilize the following HTML5 code structure to embed your YouTube video:
Test your email across different email clients (Gmail, Outlook, Apple Mail, etc.) and devices (desktop, mobile) to ensure the thumbnail image and link work correctly. Also, make sure the thumbnail image is compelling and clearly indicates it’s a video to encourage clicks.
Yes, you can. Embedding a YouTube video directly into an email is a great idea to attract more customers toward your brand's services or products.
Clickable thumbnails are more widely supported and ensure better compatibility across email clients.
Choose clear and visually appealing dimensions, typically around 200-300 pixels wide.
By leveraging these methods, businesses can effectively integrate compelling video content into their email campaigns, driving higher click-through rates and fostering meaningful viewer interaction.
So, why wait? Embed a YouTube video to your email today with these simple tips and tricks.
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